Australian Financial Services Licensing (AFSL) Forum


David Court

Hi James,

Thank you for your inquiry.  It is difficult to provide advice about your business based on the limited information you have provided.  The test for determining whether a person is operating a financial services business that requires a licence is complex.  Generally, however, if you are providing financial product advice you will need an AFS licence.  Financial product advice includes giving a recommendation to clients or the general public about which financial product they should purchase.  For more information on what financial services include, see ASIC’s information page, ‘Do you need an AFS licence?’ 

You will therefore need to consider whether the content on your website or in your eBook/s will constitute financial product advice, as opposed to the provision of purely factual information.  Should you decide to start selling financial products and services, it is likely you will require a licence.

Before commencing your business, we strongly recommend obtaining legal advice as significant penalties apply to the unlicensed provision of financial services.  Please feel free to contact our Financial Services Team if you require further information or more detailed advice.


Author: David Court

Co-contributor: Tamara Cherny

Keep an eye out for the launch of our new Sydney office on Martin Place in July 2016!!  We are very excited about this opportunity to service our Sydney clients.


  • Free answers to common Financial Services Regulation (FSR), Consumer Credit and AML/CTF issues.

    Click here to join our LinkedIn group for responsible managers and compliance professionals.
  • Training

    Regulatory Compliance Training for Directors, Responsible Managers and Compliance Staff

    View Courses

  • Legal Advice

    Review your AFSL or ACL disclosure documents, conduct a licensee audit and more…

    Get Legal Advice

  • Compliance support

    The HN Hub – an online platform built to support Responsible Managers and Compliance Staff